I work collaboratively with clients to understand their business problems, complex systems, and processes. Using design thinking and Design Sprint facilitation, I align groups, and help them prioritize, plan, and quickly find answers.
With comprehensive research, I identify customer problems, behaviors, and goals. Then connect the dots, by translating user needs into personas and information architecture that engages the user’s perspective.
How do we test assumptions and know which question to answer first? I design tests, surveys, success matrixes, test plans, and clickable prototypes. With these artifacts, I conduct interviews, testing session, or focus groups and report key finding and formulate next step plans.
I identify and fix inconsistent design, content strategy, and brand identity. By tying together mission, vision and target audience, I build design systems that speak clearly and provide a consistent brand experience.
I’m a UX Designer / Strategist who recently moved to Sacramento from the Bay Area. A design thinker and natural people person, I'm interested in working with local creative agencies or in the education or healthcare sectors. Take a look at my case studies to see what I do and how I think.
Product Design • Strategy • Project Management
UX/UI Design • Mobile App Design • Branding
UX/UI Design • SaaS App • Branding
DSRN - Design Sprint
Facilitation • User Research • Prototype Design
Interactive Design • VIsual Design • Campaign
UX/UI Design • Mobile Game Design • Branding
UX/UI Design • Website Design • Project Management
“I help people solve problems by bringing clarity and purpose. How? My design process is simple: listen closely, build quickly, test often, spin and repeat.”
Product Design (UX/UI)
UX Research & Strategy
Google Design Sprints