I work collaboratively with clients to understand their business needs, complex systems, and processes. Using problem framing exercise and Design Sprints workshops, I help align teams, prioritize, plan, and quickly find answers that go beyond how it looks to how it works.
With comprehensive research, I identify customer pain points, behaviors, and key outcomes. Then connect the dots, by translating user needs into personas, user stories and task flows that engages and supports the user’s perspective.
How do we test assumptions and know which question to answer first? I design tests, surveys, success matrixes, test plans, and clickable prototypes. With these artifacts, I conduct interviews, testing session, or focus groups and report key finding and formulate next step plans.
I identify and fix inconsistent design, content strategy, and brand identity. By tying together mission, vision and target audience, I build design systems that speak clearly and provide a consistent brand experience.
A UX Designer and Design Sprint Facilitator, I’ve worked as a designer and creative director at several startups, ad agencies, publications and companies including MSN, Banana Republic, Ebay and EuroRSCG. I’m a curiosity-driven, design thinking, people person, who also has worked as a Waldorf teacher. Today, I combine my experience in design and education to identify and advocate for the user’s goals, align teams, reduce risk and quickly solve big challenges.
Product Design • Strategy • Project Management
UX/UI Design • Mobile App Design • Branding
UX/UI Design • SaaS App • Branding
DSRN - Design Sprint
Facilitation • User Research • Prototype Design
Interactive Design • VIsual Design • Campaign
UX/UI Design • Mobile Game Design • Branding
UX/UI Design • Website Design • Project Management
“I help people solve problems by bringing clarity and purpose. How? My design process is simple: listen closely, build quickly, test often, spin and repeat.”
Product Design (UX/UI)
Google Design Sprints
UX Research & Strategy